![]() ![]() Digital watermarking is much much easier than its traditional paper counterpart. Watermarks began as a security feature on money, but its function of proving authenticity and discouraging counterfeits is much the same everywhere else - stamps, photos, or videos. There are two main ways you can infuse a video with your logo and branding, depending on your time and budget: Watermark Once you jump over the hurdle of coming up with a logo, you have to consider the application. ![]() Just in case you don’t have a logo yet, you can easily make one using an online logo-maker or logo maker app. When you’re branding for video, the main idea is to leave a mark of ownership as clear as possible without cluttering the space. You can choose to use the icon on its own or use it with the wordmark, depending on what the particulars of the material are. ![]() In terms of branding across different materials, a combination mark is the most flexible. If you happen to have something symbolic or graphic combined with a wordmark, then you have a combination mark. Monograms and wordmarks are great for getting your name out there, and they tend to be easy to apply onto different branding materials. Wordmarks spell out the whole business name - as in the Google logo. ![]() Monograms or lettermarks are typography-based logos that spell out your company’s initial - for example, the all-red TED logo stands for Technology, Entertainment, Design. Pictorial marks, abstract logos, mascots, and emblems wouldn’t work quite as well, unless your brand is established enough to be recognised by a majority of the internet. There are seven types of logos, but the ideal ones for video branding are: In this article we’ll teach you how to brand your videos by adding your logo and watermark to them. Using logo and branding means sending off your creations with a permanent name tag - it’s identity and security rolled into one. Online sharing allows almost anyone to circulate any kind of content far and wide - the downside of this that credit to the owner often gets lost during the sharing and reposting process. It’s the ability to command a point of view about any product - or in this case, any video.īranding is primarily known for lending a “personality” to products, but in videos, its most important function is the indication of ownership. According to renowned designer and educator Debbie Millman, branding is deliberate differentiation. ![]()
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